Dissertation Surveys - By Post

Online Shopping Questionnaire:

Do you shop online for food?

Yes /
No //////
Sometimes ///

If yes, How often do you shop online?

When ever I dont have time to go to a food store //
When I remember its an option //
When I have a lot of food to buy/

Why do you shop online?

Timesaving // 
Convenience ///
I dont enjoy food shopping /
Supermarkets are too busy /
I dont have a car /
Its much easier /

Which supermarket do you buy your online groceries from?

Tesco //
Asda ///
Morrisons
M&S
Iceland /
Sainsburys
Waitrose /
Co-op /

What are the advantages of shopping online?

1. Dont have to go out
2. Quick and easy
3. Can shop 'out of hours' and in my slippers!
4. They bring it to my door
5. Saves time

What are the disadvantages of shopping online?

1. Limited choice, cant see offers as easy. Sometimes substitutes are missing, or things missing from shop.
2. Substitutes are not always what you want so you have to go out to the shop anyway.
3. Miss out on 'in-store promotions'
4. It costs extra for delivery
5. Can't see the products, don't always know what I want
6. Not being able to physically see the quality of the goods

Perceptions of Tesco questionnaire:

Do you / have you shopped at Tesco?

Yes /

What colours do you link / relate with Tesco?

Red, blue and white /////
Red & Blue /
Blue and White //
Blue /

Who do you think Tesco aim their products at?

Everyone /////
Families and all Nationalities //
Lower and Working Class //
Middle Aged /

If you shop at Tesco, why do you choose to shop there?

Convenience, Value ///////
Variety and Selection of products ////
No longer shop there /
Quality /
Familiarity /


When you think about Tescos advertisements, what slogans / messages can you think of?

Can't think of any /
Every little helps //////
You shop we drop /
Clubcard points /


Does Tescos branding and identity remind you of any other stores or brands?

No /////
Yes
Safeways /
QPR football kit /
Asda /
Tescos finest /

Would you rather go to Tesco and be accessible to their range of products, or shop around visiting several smaller stores?

1. I would shop around - and i do - most basic foodstuffs are purchased from Aldi as they are cheaper, but some Aldi products are not so good, our cat won't eat their cat food for example and they don't have freshly baked goods.
2. I shop at Tesco but also visit other smaller stores (e.g Aldi & Lidl).
3. Rather go to Tesco once a week.
4. Yes.
5. Go round smaller cheaper stores, then go to Tesco for anything I couldn't find there. Or do a main shop at Tesco then go to Market / continental market for meats etc.
6. Rather just shop at Tesco, saves time.
7. I would happily use local stores, as they are near by.
8. I would rather go to Tesco and get everything in one place, although shopping around in smaller stores would be cheaper.
9. /
10. Rather go to one store as don't have much time for shopping.