Collated survey results - Online and by post

Online Shopping Questionnaire:

Do you shop online for food?

Yes 5

No 12

Sometimes 8

20% of people asked shop online. 48% of people asked do no shop online. 32% of people asked sometimes shop online.

If yes, How often do you shop online?

All the time 1
When ever I dont have time to go to a food store 4

When I remember its an option 5

When I have a lot of food to buy 6
Inability to drive 1

Never 3

Other : When there are online offers 1

5% of people asked always shop online, 19% shop online when they don't have time to visit a store, 24% shop online when they remember its an option, 29% shop online when they have a lot to buy, 5% when they are unable to drive to a store, 8% don't ever shop online, and 5% shop online when there are online offers.

Why do you shop online?

Timesaving 5

Convenience 8

I dont enjoy food shopping 2

Supermarkets are too busy 3

Its easier to find what I'm looking for online 1

I dont have a car 5

Its much easier 2

To get heavy goods 1

18% shop online as its timesaving, 30% shop online due to convenience, 7% shop online as they don't enjoy food shopping, 11% find supermarkets too busy, 3% find it easier to find what they're looking for online, 18% don't own a car, so shop online, 7% find it much easier to shop online and finally 3% shop online for heavy goods.

Which supermarket do you buy your online groceries from?

Tesco 7

Asda 10

Morrisons

M&S 1

Iceland 1

Sainsburys 2

Waitrose  4

Co-op 1 

Poundland 1

25% of people asked shop at Tesco, 36% at Asda, No body shopped at Morrisons, 4% at M&S, 4% at Iceland, 7% at Sainburys, 14% at Waitrose, 4% at Co-op and 4% at Poundland.

Taking into consideration the location of people asked, (Hyde Park,Leeds and Ashington, Northumberland) the nearest store to each is Asda, this will sway the outcome of my questions.

What are the advantages of shopping online?

1. Dont have to go out
2. Quick and easy
3. Can shop 'out of hours' and in my slippers!
4. They bring it to my door
5. Saves time
6. Less effort
7. Less effort
8. You don't have to leave the house and make an event of going to the shop and coming back with everything
9. I live in a second floor flat, its easier
10. Can avoid spending money on impulse buys. I dont have to carry loads of heavy bags up steps
11. Ease and convenience 
12. No hassle of carrying food, I can plan ahead when buying large quantities of fresh meat.
13. You dont have to leave the house or arrange transportation.
14. You dont have to the leave the comfort of your home
15. Its easier for people who work long or strange hours as they can shop whenever convenient
16. No queues 

Dont have to leave house 5

Quick 2

Easier 7

No matter of time 2

Avoid impulse buys 1

29% of people asked stated that an advantage of online shopping was they didnt have to leave the house, 12% felt it was quicker, 41% said it was easier, 12% stated they could shop at any time, there wasn't a restriction and finally 7% of people stated it stopped them impulse buying.

What are the disadvantages of shopping online?

1. Limited choice, cant see offers as easy. Sometimes substitutes are missing, or things missing from shop.
2. Substitutes are not always what you want so you have to go out to the shop anyway.
3. Miss out on 'in-store promotions'
4. It costs extra for delivery
5. Can't see the products, don't always know what I want
6. Not being able to physically see the quality of the goods
7. Delivery charge and they normally miss an item
8. You dont get to pick the quality of the food you get (like fruit n stuff) or the dates it goes off. you have to wait in for the food to be delivered.
9. You can't pick any choose what you want by hand like with veg and fruit.
10. Poor substitute choices
11. Takes me ages to order everything so dont save much time Can miss 'offers' unless you really look for them Dont always get what you ordered and not always what you would chose (fresh veg/fruit etc)
12. Cant compare deals as easily (or you get bombarded with offers and advertising)
13. Expensive and the out of stock substitutions are not always similar
14. You can't choose the produce yourself.

Cant see offers or Miss out 5

Problems with Substitutes 6

Ability to see products clearly 2

Delivery cost 2

Quality of goods 4

25% felt by shopping online they missed out on offers or wasn't able to see then, 30% had problems with food substitutes, 12% had problems with the ability to see online products clearly, 12% felt the delivery charge was a disadvantage of shopping online and 21% noted that you weren't able to choose the quality of products, which often left you with bad quality food products.

_____________________________________________________________________

Perceptions of Tesco questionnaire:

Do you / have you shopped at Tesco?

Yes  16

No 2

Sometimes 5

70% of people asked have shopped or do shop at Tesco.

What colours do you link / relate with Tesco?

Red, blue and white 11

Red & Blue 5

Blue and White 3

Blue 2

Pink & Cyan 1

Pink & Purple 1

Green and white 1

88% of people asked recognised Tescos logo colours

Who do you think Tesco aim their products at?

Everyone 17

Families and all Nationalities 4

Lower and Working Class 3

Middle Aged 2

65% of people asked felt Tesco aimed their products at Everyone

If you shop at Tesco, why do you choose to shop there?

Convenience, Value 11

Variety and Selection of products 4

No longer shop there 1

Quality 2

Familiarity 3

Rewards / coupons 2

Last resort 5

39% of people asked shopped at Tesco due to convience and Value. 15% of people asked shopped at tesco due to Variety and selection of products. 18% of people shopped at Tesco as a last resort.

When you think about Tescos advertisements, what slogans / messages can you think of?

Can't think of any 7

Every little helps 13

You shop we drop 1

Clubcard points 2

57% of people asked recognised Tescos more recent advertisement slogan as every little helps. Another slogan reconginsed was an older versions, the person who answered was of an older generation. Other slogans were related to the Tesco clubcard.
Does Tescos branding and identity remind you of any other stores or brands?

No 17

Yes 1

Safeways 2

QPR football kit 1

Asda 1

Tescos finest 1

Presto 1

71% of people asked felt Tescos branding and identity was like no other. 8% of people recognised Tescos branding as being similiar to Safeways, an old redundant store.

Would you rather go to Tesco and be accessible to their range of products, or shop around visiting several smaller stores?

1. I would shop around - and i do - most basic foodstuffs are purchased from Aldi as they are cheaper, but some Aldi products are not so good, our cat won't eat their cat food for example and they don't have freshly baked goods.
2. I shop at Tesco but also visit other smaller stores (e.g Aldi & Lidl).
3. Rather go to Tesco once a week.
4. Yes.
5. Go round smaller cheaper stores, then go to Tesco for anything I couldn't find there. Or do a main shop at Tesco then go to Market / continental market for meats etc.
6. Rather just shop at Tesco, saves time.
7. I would happily use local stores, as they are near by.
8. I would rather go to Tesco and get everything in one place, although shopping around in smaller stores would be cheaper.
9. /
10. Rather go to one store as don't have much time for shopping.
11. I'd rather go to Tesco
12. I would prefer to go to a smaller store, but they are usually more expensive.
13. Whichever is cheapest
14. Yes.
15. I prefer to shop at Sainsburys most of the time as our local Tesco is really grotty. I always buy my meat at a local farm shop. I dont have time to walk around loads of local shops to buy all my shopping.
16. At Tesco
17. Possibly at Tesco
18. Entirely depends. I'd go tesco because i know they probably have what i want but if i want something specific and nice I would go to a local shop.
19. Shop around
20. Tesco, over and done with in one shop and you know their prices are competitive 
21. Tesco is not located in the area I live, not my main store. Locality and convenience is important to me

Shop around 5

Go to tesco 10

Both 6

24% of people asked would shop around in smaller stores to look for the best deal. 48% of people go directly to Tesco for all of their shopping. 29% of people do both, go to Tesco for some items, and shop around in smaller stores for other items.

A Large sum of people asked would do both in order to search for deals, and the best price.