Notes and tasks
Conduct Surveys - Real case studies - Interview People
"What are peoples perceptions of Tesco?" - Service, ads, identity, why shop here?
"Online shopping? Do you? Why?" - Advantages and disadvantages
Research online shopping and the effect its had, what has it done?
For introduction:
Tescos Origins
How did tescos growth happen, where it came from?
Competitors
Is Tesco American Linked like Asda?
What other brands do Tesco own?
- F&F
- Tesco Mobile...
Research to conduct:
Consumerism - Theories, Berger etc
What is Tesco playing to?
Tescos Identity and ads - what do we think about that? Its simplicity? - Similiar to Apple
How does it control our perceptions as a brand?
Research Early ads by Tesco - Find out who does their advertising
Sainsburys 'Why shop around'
Why do we need range to make life more exciting?
What brand are they similar to?
Co-op Lowerclass locations - Fairtrade products
Tesco cover all locations
Introduction:
Tesco about / origins
Comparitable brand
Similiar Trates, market shares, stats, new stores
Branding - Minimal and accessible
The way they advertise
Where, how
Demographics - Who are they targetting
Middle ground - Being bland, not offending anyone, covering whole market
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