Dissertation - Walmart Branding

http://www.walmartempowerswomen.org/wp-content/uploads/2011/04/walmart_brand_guidelines.pdf

Open publication - Free publishing - More guidelines

Dissertation - Reading list so far

Klein, N (2000) 'No Logo', London:Flamingo Publishing, 

Moir, J (2012) 'This fad for pricey pretentious bread is hard to stomach', Daily Mail, 26th July, Pg 56

Whitely, N (1993) 'Design for society', London:Reaktion Books Ltd

Holmes, D (2005) 'Communication Theory: Media, technology and society', London:Sage publications

Mcquail, D (1983) 'McQuails Mass Communication theory', 6th Edition) London: Sage Publication Ltd

Hayden, N (2009), 'Consumer Behaviour', London: AVA Publishing

Lasn, K, (1999), 'Culture Jam', New York: Eaglebrook Publishing

Giles, L (2007), 'Branding Watching', Dublin: Blackhall Publishing

Mcallister, T, (2009), 'The advertising and consumer culture reader', New York: Routledge Publishing

Blythe, J, (1997) 'The essence of consumer behaviour', Essex: Prentice Hall Publishing

Dissertation - Survey Results charted