Modernism overlook - 16th Novemer

Rejection of ornament Adolf loo's, 1908, ornament and crime.

Form follows function, Louis Sullivan, 1896, 'The tall building artistically considered

Form follows function - Graphic design - to communicate.

Modernist graphic design. Simple. e.g road signs, pure communication, no aesthetics.

Cheret 1884

Toulouse - Lautrec 1891 - Modernist but no form following function, instead showing modern social relations and engages new forms of leisure.

Marrinetti - 'Parole in liberta' meaning words in freedom

words creating image

Anti ornament

new techniques, products and methods in type

random word placement

not limited to a grid, structure, or have a meaning

Marrinetti was a leader of futurists

1909 'Futurist manifesto'

An embrasion of the modern world

Fortunato Depero, 1927, bolted book.

'Modernist, futurist, typographer

Appollinaire, 1918, ll pleut

a poet, using a modern layout of type.

Jan tschichold - The new typography 1927

-No fonts except grotesk fit - Unornamental

-Frakhur plain - dangerously nationlist - connotations - opposite of what graphic design should be.

-Tschichold critiques this

-Its is nationalistic, historic

Neue Grafik

New graphic design

Graphisme actuel

-Grid

-Grotesk font - inc Helvetica

-Flush left, ragged right text

- no hand drawn illustrations

BOYNE & RATANSI 1990

Postmodernism and society

 tendencies of modernist art and design

-Aesthetic self reflectiveness

-Montage

-Paradox, ambiguity and uncertainty

-Less of the integrated individual subject

-optimism

Aesthetic self reflectiveness

-almost reflect on themselves of medium in own creation

Modernist art - less about representing something - commenting on medium itself.

e.g Painting of dripping paint. Reflection of what is needed to be done to paint.

Aesthetic reflexivity 

Bauhaus building - Lets you read how it was made

El lissitsky 1924 advert for pelican ink

meditation of process

reveals process of its making

Man pay 1924 gun with alphabet stencils

Montage g.klucis, in the storm of

Paul Citroen, metropolisis, 1923

loss of individual subject

representation of world without fixed identity - where do you fit?

Hannah Hoch 1920 die schou madchen

lost in industry, advertisements, self; defining ourself

Modernism moves away from an illusionistic 'realistic' way of depicting the world and instead relies on signs and symbols, moves away from realism.