Tuesday 23 November 2010

5 examples of Modernism in graphic design

Bauhaus Logo

Modernist in it's simplicity. There's no ornamental value what so ever. 
Made up of just blocks, no type. No illustrative elements.
Neue Grafik
New graphic design
Graphisme actuel
-Grid
-Grotesk font - inc Helvetica
-Flush left, ragged right text
- no hand drawn illustrations


Marrinetti - 'Parole in liberta' meaning words in freedom
words creating image
Anti ornament
new techniques, products and methods in type
random word placement
not limited to a grid, structure, or have a meaning



Anti-ornamental. 
Literal in it's purpose and intent
Only hand drawn element consists of signature.

Weimar Bauhaus Museum poster

Sans Serif font
Anti ornamental
'Bauhaus' a main modernist contributor to the modernist movement

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