Hyper Reality
Hand out - 'Society of the spectacle by Guy Debord 1967'
Images shown on cave wall are prisoners 'reality'.
Modern society - Born into a consumerist society of advertising.
e.g Santa Claus. Santa represented to look typically American, wearing red to tie into Cola branding. This image has become difinitive. History is disguised by a copy, of a version of Santa Claus - a corporative design. Rise of this in consumer culture.
Orgins has gone. All be known is simulacra. Simulations. - Baudrillard.
Society of the spectacle
Images start to be the link between people. We live through signs, symbols and images.
Unreal word - so invested in, they are unreal. Spend less time in reality.
The system of objects (1968) exploitation of labour.
Marx : Commodity = use value, exchange value
Baudrillard : Commodity = use value, exchange and sign value (How something is consumed)
e.g Rolex.
Would not be worth its actual value as it can be cheaply made. We don't think about reality itself, you think about the sign value.
Leeds German Market- Simulacra of Germany - 'Tackier'
Fake German market more popular than original. In Birmingham its 3x the size.
Its almost becoming a UK tradition - We don't recognise it as a marketing ploy for Frankfurt.
Ribina is a simulacra of blackcurrent. It has become what we think as 'real' taste of blackcurrent, when in fact it tastes nothing like it.
Case study - Spinal Tap
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment