Essay proposal seminars

Ethics, globalisation and sustainability.

Things to look at:

- First Things First 1964 a manifesto

- First things first 2000 - A design manifesto

- The Authors: Nick Bell, Milton Glaser, Tibor Kalman. 

ESSAY IDEA

The meaning and context of a piece of work is dependant on it environment. Once taken from its original environments it can loose value and meaning.

- I need to find a specific case study

- Look at Duchamp

- Look at the movement of showing Graphic Design in Art galleries. Is it correct? Does it become art? Aesthetics terms applied to Graphic Design?

- Look at 'aura' of work

COMSUMERISM

AURA

ETHICS - Suddenly more money can be added to work

BRANDING - Brands have an existing aura, this will reflect on work if logo is placed on image

COMMODITY FETISHISM - Makes you forget the product you buy, is the outcome of someones labour.

POSSIBLY ESSAY PROPOSALS

Once a product is given or made 'green' its meaning and context suddenly changes its rebranded, can be placed in a new environment and can be sold as something else:

- Coffee shops, fair trade coffee

- 'Vintage' shops

The panoptics of consumerism / retail / graphics

Case study - Ikea

Foucault

Self regualtion

Docile bodies

Panopticism and retail environment

Close reading of retail space

Retail Graphics as manipulation 

Panopticism as a form of consumerist (behaviour?) manipulation.

Case study - Ikea, see short cuts, follow crowds (docile bodies?)

False consciousness

Idea of spectacle