CTS lecture - "Technology will liberate us" - Joanna Geldard
Art and its emergence with design in and through technology
What are the implications of technology on our design
Technological conditions can effect the collective consciousness. Technology can trigger important changes in cultural development.
Walter Benjamins essay - 'The work of art in the age of mechanical reproduction " (1936)
Technology - An instrument for change
A work in its own right , or an image representation of the of the original.
Machine age; Modernism
Walter Benjamin + Mechanical reproduction
- The age of technology and art
- Parallel and specific to new developments ; a duality expressing the zeibeist
- Dialectical due to copy, reproductive nature and the role of the original
- The aura and uniqueness of art
"Not as good as the original"
Photography at beginning of relation between art and design
John Berger - Looks at Benjamins essay - Thoughts and critiques on photography
'Dziga Vertov' man with a movie camera
'The camera eye has a variable gaze' - camera eye represents technological eye and progress.
Photograms - Early experiments with photography and technology
Benjamin and two parallels Freud and Marx
Photography had overturned the judgement seat of art - a fact which the discourse of modernism found hard to repress
(Lovejoy Pg 36)
Once art and design enter consumerism the values can be distorted
Original may be valued, but copy in reproduction and consumerism can make it become more valuable
Modernism - Stability
Post Modernism - Not stable
Freud - Exploring what the material aspects of technology no terms of how it can express our subconscious.
Film and virtual reality - how it plays with the subconscious
Kineticism - Capturing movement with photography
1888 successful movements of human
Krono - photography - When we represent time and movement
Dematerialisation of art
One you look at a movement image, from a video - its now just an image, a copy, reproduction which has been transformed
Richard Hamilton - DaDa movement, photography duplication
Using technology to create an image
'Just what is it that makes today homes so different, so appealing.'
Art and Design merging together distorted and styled in context of Art and Design.
Convergence
Karl Marx and technology
Assocoiated with the technological determinism - How it determines economical production factors and affects social conditions
The relationship of technological enterprise to other aspects of human activity
Alienation
Dialectical issues
- Technology drives history
- Technology and the division of labour
- Materialistic view of history
- Technology and capitalism and production
- Social alienation of people from aspects of their human nature as a result of capitalism
Electronic age: Post modernism
- Many electric works were still made with modern aesthetics
- Emergence of information and conceptual based work
- The computer a natural metaphor
- A spirit of openness to industrial techniques
- Collaborations between art and science
We consume technologies and new techniques
Because of collaboration between technology and industry , creates collaborations between art and science.
Seeps across boundaries - Result of technology
Computer allows art to go across other forms and contexts
Chalayan
Falling/falling , multimedia installation by Douglas Rosenberg (1998) Video become a form, object, installation
Venous Flow, states of graces performance still collaboration between Douglas Roasenberg and Li Chiao - ping
Lori Anderson - video work (70s) Viophoneography music/video/performance/installation
' I will not make any more boring art ' Defaced and burnt artwork
Sumulation and simulacrum
The reflection of profound reality
Makes and denatures a profound reality
Makes the absence of a profound reality
Copy of a copy of a copy
It has no relation to any reality whatsoever; it is its own pure pure simulacrum
Jean Beauddrillard (1981)
Copy of an object becomes a form in its own right.
Hyper reality
Boundaries blurred between copy and original
Seen as real / understood as real
Fantasm - illusion to what is real
Word of mouth - take it as real, it masks original truth
Nam june pek
Panopticism - who is the viewer, person of power, illusion of power
John `Walker and Art and mass media 2001 e.g Andy Warhol
The artist as media celebrity art in advertisement
Marylin Monroe Dublication - no longer art - Used in Design now
Design Age
- Digital potential leads to multimedia production
- Technological reproduction of all images so they are addressed by the computer
- New Contexts
'Blue tilt'
Baltic flour mill - Gateshead Projection
Frank Giilette - Monkeys Birthday
The human race machine
Multimedia work
- interactivity
- Performance
- Transdiciplinary
- time, space and motion explored in art use art
- Collaboration
- Computer as a tool of integrating that media
Hyperreal ; reality by proxy bank
To conclude
Art comment on the ideology of everyday life.
Art can be expressive or progressive
Technological tools can blur the line between production of fine art works and commercial and design productions.
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