Graphic design - A medium for the masses

John Beighton

Area's
-The origins of graphic design
- Graphic design in relation to fine art
- Graphic design in relation to Advertising
- Graphic design as a tool of capitalism
- Graphic design and post modernism
- Graphic design and social conscience

Origins of graphic design show people documenting and visually communicating from the very begining, when we couldnt even talk.

Cave painting, Lascaux, France, 15,000 - 10,000 bc.

Fine and classical art also used to visually illustrate an idea or message.

Hervert spencer : Merchandised art
Richard Holis : 'Graphic design is the business of making or choosing marks...'

Alphanse Mcuha 1819, Poster for ciggerete paper - Graphic design or fine art?
Doesn't really matter if people don't understand its message.