Monday, 29 October 2012

Dissertation - Figures, Stats

http://www.tescoplc.com/files/reports/ar2012/files/pdf/tesco_fulldetail_5year_record.pdf


Between 2008 and 2012 Tescos turnover has increased from £47,298 to £64,539, thats nearly a growth of 20% in just 5 years. This record of growth spreads across all sections within the 5 year record plan; the operating profit rate increased by over 30% over the 5 years.


Tesco has a range of type of stores, covering a range of locations, consumers and needs. In total there are 474 'Tesco' stores, 1,487 'Tesco Express' stores, '621' One stop' stores, 234 'Tesco Extra' stores, 190 'Tesco Metro' stores, 32' Dobbies.com' stores and 12 'Tesco home plus' stores.



Between 2008 and 2012, there was an increase of 842 stores, a increase of 11,935 full-time employees. Annual revenue in the UK increased nearly 20% from £34,858 to £42,798. The rest of Europe saw a 30% revenue growth from 2008 to 2012 from £6,872 to £9,878.

Dissertation - Tesco History notes


http://www.telegraph.co.uk/finance/markets/2788089/A-history-of-Tesco-The-rise-of-Britains-biggest-supermarket.html

2008 Article

1919 Opens grocery stall
1929 Opens first stall
1947 Stockmarket float
1979 Annual sales reach £1bn
1982 Annual sales reach £2bn
1995 Clubcard Launched
1995 Tesco becomes UK's largest food retailer
2005 Profits top £2bn

Chief Executive: Sir Terry Leahy

Revenue (2007) £46.6bn
Profits (2007) 2,47bn
Exployees: 273,000

                    
World domination - Source: Tesco
Country    Year of entry       Stores

UK 1919  1198
Hungary 1994  101
Poland 1995  280
Czech Rep 1996  84
Slovakia 1997  95
Rep of Ireland  1997  95
Thailand 1998  370
South Korea  1999  91
Malaysia 2001  19
Japan 2003  109
Turkey 2003  30
China 2004  47

Total  47

Tesco showed its expansionary zeal early on by buying up rival shops. In the 1950s the retailer bought 70 Williams stores and 200 Harrow stores, followed by 97 Charles Philips stores and the Victor Value chain in the early 1960s.
During the 60s supermarkets started to expand rapidly by selling more products in ever larger stores.

In 1961 Tesco Leicester entered the Guiness Book of Records as the largest store in Europe and in 1968 Tesco opened its first 'superstore' in Crawley, West Sussex.

Supermarkets revolutionised the way people shopped and by the 1970s Tesco was building a national store network to cover the whole of the UK, which it continues to expand to this day, while also diversifying into other products.

In 1974 Tesco opened its first petrol stations, and would become the UK's largest independent petrol retailer

In 1987 Tesco successfully completed a hostile takeover of supermarket rival Hillards for £220m.

In the 1990s Tesco continued to tighten its grip on the UK with more store openings and an agressive marketing campaign in an attempt to overtake Sainsbury's as the UK's leading grocer.
In 1992, the company launched is slogan 'every little helps', followed by the Tesco Value range in 1993. This was followed by the launch of the Tesco Clubcard scheme in 1995, helping Tesco to overtake rival Sainsbury's as the UK's largest food retailer

Tesco.com was launched in 2000 and the supermarket continued to expand its range of products, which now includes clothes, electricals and personal finance products. In 2004 Tesco entered the broadband market.

Two years ago, in 2006, the retailer announced ambitious plans to open stores in the US under the name 'Fresh and Easy' and funded by existing resources. 

Every little hurts...
As the supermarket giant has grown, so too has the number of places in the UK dubbed 'Tesco town'. In Inverness more than 50p in every pound spent on food by the city's 66,000 residents is done so at a Tesco checkout and similar dominance in other towns has sparked controversy.
Because of their size, supermarkets have been accused by some of abusing their position by forcing smaller local shops out of business. According to non-profit organisation Ethical Network, local communities could be losing inward investment of up to £100bn every year because of supermarket centralisation.

Monday, 22 October 2012

Dissertation - Surveys

Click here to take survey - Online Shopping


1. Do you shop online for food?
2. If Yes, how often do you shop online?
3. Why do you shop online?
4. Which Supermarket do you buy your online groceries from?
5. What are the advantages of shopping online?
6. What are the disadvantages of shopping online?




Click here to take survey - Perceptions of Tesco



1. Do you / have you shopped at Tesco?
2. What colours do you link with Tesco?
3. Who do you think Tesco aim their products at? Age range, social class, location etc
4. If you shop at Tesco, why do you choose to shop there?
5. When you think about Tescos advertisements, what slogans / messages can you think of?
6. Does Tescos branding and identity remind you of any other stores / brands like it?
7. Would you rather go to Tesco and be accessible their range of products, or shop around in smaller local stores?

Dissertation - 1st tutorial

Notes and tasks

Conduct Surveys - Real case studies - Interview People

"What are peoples perceptions of Tesco?" - Service, ads, identity, why shop here?

"Online shopping? Do you? Why?" - Advantages and disadvantages 

Research online shopping and the effect its had, what has it done?


For introduction:
Tescos Origins
How did tescos growth happen, where it came from?
Competitors

Is Tesco American Linked like Asda?

What other brands do Tesco own?
- F&F
- Tesco Mobile...

Research to conduct:

Consumerism - Theories, Berger etc
What is Tesco playing to?

Tescos Identity and ads - what do we think about that? Its simplicity?  - Similiar to Apple
How does it control our perceptions as a brand?
Research Early ads by Tesco - Find out who does their advertising

Sainsburys 'Why shop around'

Why do we need range to make life more exciting?

What brand are they similar to?

Co-op Lowerclass locations - Fairtrade products

Tesco cover all locations


Introduction:

Tesco about / origins
Comparitable brand
Similiar Trates, market shares, stats, new stores
Branding - Minimal and accessible 
The way they advertise
Where, how
Demographics - Who are they targetting
Middle ground - Being bland, not offending anyone, covering whole market



Wednesday, 10 October 2012

Dissertation Lecture #1 - 'Critical Analysis'

Critical Analysis:

To define: Critic, professional judge of art, music and literature, work that sets out to analyse, fault finding, examining and judging analytically without bias. Critique - art of criticising , critical essay or commentary. Evaluating objective criteria. 

Critical - to separate or to choose, to prioritise. 

Skepticism -  having a Hypothesis, refusing to believe it until you have found no way of disproving it.

Reasoned thinking - Stepping away and using evidence and logic to come to your conclusions. To come from a clear focus.

Opinion - Be aware of perspectives, other sides. More than one way to read a situation. Be aware that we are approaching it with own assumptions.

Some perspectives that you might adopt or encounter - Marxist, Neoliberal, Sociological, Psychological, Postmodernist, Technological. 

Arguments / counterarguments. Strengths / weaknesses of own or other peoples positions. 

Have a take on something, evaluate own position through works of other - philosophers, artists etc. Evaluate against eachother.

Don't need to have a balanced argument, have a side but back it up with as much evidence as possible.Opinion needs to have gravity.

Where was the author / artist / designer/ / photographer situated?

Try to consider different points of view....where the creator was coming from intellectually; emotionally; philosophically; politically...

Consider text from as many different angles as possible, and the same for ourselves.

Where am I coming from?
How is my choice of topic influenced by my emotions; aspirations; context?
Think about why I'm writing - and for everyone else I'm looking at

Context is everything.
People accept information as fact, absolute - critical analysis is opposite to this. Challenging till you can't challenge any more.

Consider the influence of one or more of the following : the time, place, society, politics, economics, technology, philosophy, scientific thought.


EVIDENCE - REASON - LOGIC - ARGUMENT - Golden Rules

Argument 
- What do I want to say? What is my opinion, how do I want to communicate, what evidence is there, where do I find it?


Triangulation - Theories interpreting against each other over same body of text. Using more than one position to evaluate subject.

Example of Triangulation:


Typically this would be something like this:

A number of authors have considered how (insert your particular idea/concept). Author1, (date), Author2, (date) and Author3 (date) have all commented upon the fact that (now use a specific example). For instance Author1 (specific example) writing in her account of (whatever you pick out) describes how (whatever). This is supported by the fact that Author2 etc

Now comment on a discuss their point

So how does this look when you put selected text into the brackets and make a comment.

A number of authors have considered how both phenomenology and existentialism have been used to develop aesthetic theory, Smith, (1984), Brown, (1997) and Jones (2004) have all commented upon the fact that aesthetic ideas can be related to embodied thinking and the primacy of perception. For instance Smith when analysing the work of Richard Serra writing in her account of art practice as a mode of experiencing reality describes how art can make a needed contribution to
the study of perceptual consciousness. This is supported by the fact that Brown in his study of art, light and phenomena also prioritises perception as being at the core of the aesthetic experience and that he believes that a parallel Existentialist reading can be developed from a close reading of Merleau Ponty’s text ‘Cezanne’s Doubt, (1945). This position is clearly further supported by Jones in her analysis of James Turrell’s ‘Dear Shelter’ where she highlights the importance of individual experience and the ‘authenticity’ of the confrontation with Turrell‘s work.
Comment
These three authors support the development of an argument for a deep relationship between phenomenology and existentialism as aesthetic positions. Both prioritise individual experience and allow for a reading of certain artworks that focuses on the physical facts of perception; awareness of weight, light, scale etc. measured against the human experience.


A CLEAR LOGICAL PLAN:

Keep it simple - refine what you want to say and focus on few key issue
Look into your key issues in depth and bring in the maximum evidence in to support your views
Discuss your issues and the evidence you have found in a clear and logical manner.
Move from general to the specific

Critical Analysis of a text step by step

1 - Identify an aspect of your specialist subject that you would like to explore

2 - Select a writer or theoirst, write about

3 - Make notes on text and key points

4 - What evidence is used to support

5 - Is it convincing
what else needs to be said in order to prove key points

6 - Write response and comment on....

Info in presentation....


Bibliography - A short guide to writing about art - Sylvan Barnet



Thursday, 4 October 2012

Dissertation Briefing - Notes

Moodle: 

Guidance notes - Help
Haravard referencing - How to
Quotations - How to

G06 - Critical studies office

amber.smith@leeds-art.ac.uk

4 hours contact with supervisor
1 hour taken in briefing

Book Via Moodle
Not allowed to rebook

Drafts need to be submitted 3 days in advance to tutorial

Schedule 

1st Tutorial: 30 mins W/C October
- Bring records of research you have done so far. Essay structure

2nd Tutorial: 30 mins W/C 15th - 22nd October
- Progress of research, start of writing, pen to paper

3rd Tutorial: 30 Mins W/C 5, 12, 19th November
- Draft 2 chapters

4th Tutorial: 30 mins - W/C 26th November - 3 / 10th December
- Draft completed
- Advice on rework
- Research plan over christmas

5th Tutorial : 30 Mins - W/C 7 / 14th Jan
- Reasonably finished draft

6th Tutorial : 30 Mins - W/C 21st / 28th Jan 4 Feb
- Title, presentations, binding, bibliography

MOODLE > Cross College > Dissertation

Deadline: 14th Feb 4pm
Signed into administration office G23

2 x Bound copies & CD

Learning outcomes

Research (30) 
Critical Analysis (30) - Triangulation
Understanding link between theory and practise (25)
Academic Conventions (15)
- Bound
- Referencing
- Grammer